回到主页

用户体验2018年预言解读

UX PREDICTION FOR 2018

· 趋势

年底将近,各行各业的设计师又可以短暂摆脱一下上级和甲方,很多人选择了能多远滚多远地独自喘口气,还有一些勤奋的同行则又开始思考人生,大量的总结和观点就应运而生,每年阅读这些思考人生的文章,就成为我每年年底的保留娱乐节目。今年阅读了来自uxdesign.cc、Adobe、Prototypr等在内大概12篇,并随手做了一些笔记,算是一份读后感,如果你实在没有精力来阅读这些文章,这篇简短的总结或许能帮你节省一点时间。

对UX层面的趋势,提及比较多的主要有以下几项:

  1. 自然交互:语音交互、聊天机器人
  2. 生理识别:人脸识别、指纹识别
  3. AR/VR
  4. 更加智能的个性化用户体验设计
  5. 聚焦内容的用户体验设计
  6. 设计协作/设计体系管理工具
  7. MAI(Mood As Interface):情绪交互
  8. Synesthetic :基于联感的体验

其中的1-3项是从去年就已经开始的趋势,在2018年甚至未来的数年内,还将继续延续和深化的行业趋势,基本上都属于AI在用户体验领域的进一步落地应用。4-6项是以前有些提及,但今年出现频率更高的主题。而7-8项则属于第一次出现的全新主题,在2018年这些很可能不会成为主流,但也许再过几年,他们会象如今的AI一样炙手可热。

对于更具体的UI设计趋势,有印象的主要包括以下几项:

  1. 更大胆的配色
  2. 注重字体设计
  3. 汉堡包的减少
  4. 扁平化的热点不再

以上只是列出了主要的关键字和主题,如果想了解更具体和深入的阐述,建议还是去看看原文。文末附上了12篇文章的题目、链接和要点,可以点击题目打开原文。没有翻译主要是原文更能体会作者的理念,很多文章翻译后如同白水,更重要的原因是——没那么多的时间!

这12篇中,个人觉得读后能开智的有两篇:一篇来自一直推崇的uxdesign.cc,从2016年开始,uxdesign.cc每年年底都会推出一篇The State of UX的宏文,篇篇精品,顺手摘抄几句今年的金句:

2018 will be the year where designers will, not without struggle, learn to be more strategic about the features, screens, and experiences they design. It’s about time we accept the fact we are not artists and embrace being part of a business.

2018年,设计师还需要继续奋斗,在功能、界面和体验设计中,学会更多考虑战略和业务层面的因素。现在,我们必须认清一个事实:设计师不是艺术家,我们必须拥抱并成为商业的一部分。(笔者译)

——uxdesign.cc

In the next decade, UX designers will have a more secondary, humble role. With artificial intelligence, virtual reality, blockchain, chatbots and other emerging technologies, visual interfaces are no longer the focus. The value we add is not just on how polished they look; it is bringing and sharing our toolbox and process to help businesses create healthy, sustainable ecosystems and narratives.

在未来十年,UX设计师仍将继续扮演一个次要、谦卑的角色!随着AI、VR、区块链、聊天机器人以及其他新技术的不但涌现,视觉界面不再是焦点。我们的价值不能只是让他们更好看,而是要利用我们的工具和方法,帮助他们企业构建健康、可持续的生态体系。(笔者译)

——uxdesign.cc

另外一篇值得一看的文章来自Chase Buckley,感觉在业内并不是很知名,也不是来自大公司,自称UX布道者、可用性先知。写得不多,但每篇看完后感觉他是穿越时空,看见了行业的未来。仅靠三篇长文,在medium上获得近3000个粉丝。

以下附上12篇参考文章的题目、链接和要点,其中前两篇是我的心水推荐:

  1. The death and rebirth of UX
  2. Designing for the age of immediacy
  3. Lack of diversity affects business
  4. Every interface is a story
  5. Redesigning the design process
  6. A new generation of collaboration tools
  7. Branding beyond the pixels
  8. Every design is an influencer
  9. AI and the big why
  1. Synesthetic Feedback
  2. Progress Spectrums
  3. Disinformation Architecture
  4. Neurotic Networks
  5. Mood As Interface (MAI)
  6. Bowling Bumpers
  7. Design Feeling
  8. Rumble Strips
  9. Rogue Personas
  1. Content-Focused Experiences
  2. Time Saving Design 
  3. Smarter Personalization
  4. Omnichannel UX
  5. Humanizing Digital Experience
  6. Voice UIs 
  7. Biometric Authentication
  8. Augmented Reality
  9. Virtual Reality
  10. Broader Role of UX Designer
  1. Content-Centered Experiences
  2. Smarter Personalized User Experiences
  3. Time-Saving Design Features 
  4. Voice-Activated Interfaces 
  5. Augmented Reality
  6. Biometric Authentications
  7. Getting Rid of Common Annoyances
  8. Android will continue to be preferred over iOS for designers

UX Planet

The Top 10 User Experience Design Trends for 2018

  1. User responsive design: Create personalized experiences
  2. Voice interfaces
  3. Cloud based apps
  4. No more hamburger menu
  5. No more passwords
  6. More attention to color and typography
  7. Push notifications: focusing on getting back to our lives
  8. Synesthetic feedback: Uniting the senses in user experience
  9. More movement
  10. Android first
  1. Simpler Navigation
  2. Decluttering and Improving Comprehension
  3. Using Animation For Different Purposes
  4. The Dominance Of Videos
  5. Emotionally Intelligent Design
  6. Content Is Even More Important Than Ever
  7. Wearables As Replacement for Mobile Phones
  8. Simpler Authentication
  9. More Personalization
  10. The Rise Of Cashless Payments
  11. Augmented Reality Is a New Big Thing
  12. VR Is Still a Fad
  1. Vibrant Color Schemes
  2. Backgrounds in Motion
  3. Bold Landing Pages
  4. Maximalism Over Minimalism
  5. Graphical Pop-Ups
  6. Custom Illustrations
  7. Unconventional and Circle
  8. Prominent Typography
  9. Font Expansion
  10. Asymmetrical Layouts
  11. Gradients With Dynamic Effects
  12. CSS Grid Incorporation

Moses Kim,CIO at Shakuro

What 2018 Holds For UX Design

  1. Is there a place for #UX design in future?
  2. The status of UX teams
  3. More stories to tell through interfaces
  4. Versioning and design workflow management
  5. Design to augment the moment
  6. Unorthodox input and sensory feedback
  7. Design in the age of no net neutrality
  1. Content Driven Design
  2. Design for All Devices
  3. No UI is the new UI
  4. Augmented Reality and Virtual Reality
  5. Personalised Experience
  1. The Mobile
  2. Chatbots
  3. Voice Recognition
  4. Progressive Web Apps
  5. Anticipatory Design
  6. Motion Design
  7. Cinemagraphs
  1. Immersive image experience (no more carousel sliders please!)
  2. Borderless display, akin to a continuous story
  3. Two-speed trend for UI components and icons
  4. Personalization in colors
  5. More cards for mobile web and mobile app
  6. More videos for content strategy
  7. A/B testing made easy
  8. Killing spree of Adobe Experience Design (Adobe XD)
  9. Augmented Reality (AR)
  1. Geometric Shapes & Patterns in Visual Design
  2. Split-Screen Website Design
  3. Customized Cinemagraphs
  4. UX Design Inspired by Android
  5. The Era of Brutalism
  6. Native Advertising
  7. Voice-Based Website Applications

END

所有文章
×

还剩一步!

确认邮件已发至你的邮箱。 请点击邮件中的确认链接,完成订阅。

好的