2013年,前田约翰(John Madea)从罗德岛设计学院院长的职位上辞职,2014年以设计合伙人身份加入著名风险投资公司凯鹏华盈(KPCB),并为当年互联网女皇(Mary Meeker)的报告撰写了关于设计部分的内容,引起互联网和设计界的高度关注。
第二年(2015年),前田约翰单独推出了《科技中的设计报告》,并在设计界再此引发更大的关注海啸,荣获当年Slideshare的最佳Slideshare大奖,以及推特上的年度Hot Twitter。从那时起,每年的三月,全球设计界都会翘首以待这份设计界的年度例牌鸡血和鸡汤,当然也包括中国。2017年,前田约翰进一步从KPCB独立出来,以个人身份发布每年的《科技中的设计报告》,但每年会邀请不同领域的人共同参与,内容也越来越丰富。
2019年的《科技中的设计报告》于3月9号发布,前田在SXSW大会上做了发布演讲。UXTOOLS第一时间做了简要的导读,后来受IXDC邀请,于3月22号晚联合在贝塔咖啡做了一次专题的分享会。虽然主要内容是分享2019年的报告,但我首先还是对2015年以来的报告做了梳理,以便大家能了解这份报告历年来的思路,从而更好的阅读今年的报告,以及今后这份报告还会讲什么。
虽然前田一直在沿用《科技中的设计报告》这个名称,但其报告的主要内容是有两次大的转折,如果不能看清楚这两次大的变化,这份报告看到最后就会从前田所说的TBD(Tech-Business-Design),变成TBD(Ting-Bu-Dong听不懂)报告:
第一次变化:2015年的报告,以及2016年报告中的大部分,都是在阐述科技和互联网公司对设计的渴望,大量的篇幅在描述各大科技公司对设计机构的并购活动(M&A)、设计师作为创始人的初创公司数量、投资公司设立设计合伙人的数量,以及设计对科技为什么这么重要,设计如何帮助科技企业获得商业上的巨大成功,科技企业如何成为DIT(Design In Tech)。正是这些内容,给设计界注入了威力无比的兴奋剂,并获由此获得广泛的关注和热捧。但2017年的报告开始,则更多的是在讲科技对设计的影响,数字化技术对设计在方法和模式带来的巨大变化。前田将目前存在的设计划分为三种类型:传统设计(Classic Design)、设计思维(Design Thinking)和计算设计(Computational Design),并详细对比各种设计的不同,以及由此引发对设计师和设计教育的反思。
第二次变化:这次转变发生在今年,如果说2017、2018年的报告阐述了科技对设计的巨大影响,2019年的报告则开始大篇幅反思科技带来的不平等(Imbalance)或者不够好的方面。他用了专门的一部分来描述令人不甚满意的人工智能(Boring AI);还另外开辟了一个部分,专门介绍一批他认为令他感到惊奇(Awesome)的人物,这些无疑是一次强调人性的回归。科技(Computataional Design)仍然非常重要,但人性的多样性和代表性不能缺席。
最后,以前田约翰即将推出的新书《How To Speak Machine》结束今年的内容。留给今后的两个重点:Computational Design和 Inclusive Design,一个是科技,一个是人性,从原来最初的单向渴慕到互相交融,从面对面走向肩并肩,他们共同追求的是可持续的商业成功。
![broken image](http://user-assets.sxlcdn.com/images/185662/Fg9nAfambd9xvTV_pbvgSNuc1Grr.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/Fg1XE6Y_rwKNh-G2tKfyW_I0tKv3.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/FkmDNBBhdH0UtP1DQd9aQ11f_bQO.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/FpeVLtJ9y2t7lA5RoKi9z6ZWQK3A.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/FikeRiANfnaH-tJ3r14dEjILoMYt.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/Fh_THfmNM1OdSNLbhueZu6sf88Fe.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/FqjhyinuKlXXWeN82zEHBPWe4J7n.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/Fuy_kqfasushM9nMi8JqQfLUI0KK.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/FuRYsh56LOmoojVMx1I09Tpcz8g_.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/FhbMvl_cX_35Po94RJmYjUNGtJ6E.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/FgtEZp6JfFbaToaBmeFFc8FMbk9O.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/FmDrt3wPSRJtngxx_ZHfzLKM1Z5V.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/FuSjYHyeX7Rd5zvf5blBLq8PkUnM.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/FmHfnAXCRpZnZTwf_Y8kurOiRBPz.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/FjzgwhB7Vhjf2pzORNeCJB9Wmjgo.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/FlocaEYkya1UzlGvtGhL0qqOWvQF.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/FizFKRZWV-sEW7OEs_EStPHGMoDI.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/FqZuC7Z168adb8C6U7Yd4hr_FkMP.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/FpIcAB6znOrWfbUBcdrCTYY-NAvd.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/FqZuC7Z168adb8C6U7Yd4hr_FkMP.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/FhFzOZ2pYheUouqa3F-9CxtsXPVs.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/FgGaxBSXm-NBV3RvOU-jnQHXWmJD.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/Fs771ymv9Wg6ag3WezP6TDVotokB.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/FtKnhNjtS9uoQjlA_NOX0uPYhmZh.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/Fr1c5w0w_DsvsrKCg6kfc1Yca77-.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/FhIfz3bq4LsoJqmmk4IHMkdN8WT4.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/Fk1em6EtT6kkQQr6fFbc5PaIp4aG.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/Fui7vASfLLKtOCpOtGJPI54rPFJY.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/FiUN6JFxdLKk77bpcOxSYU7-lX1y.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/FiEfTe6ZsJj1Mq373soTPKmZsMUV.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/FtAr10-g6pv3S3fycNvmU8ED-9-P.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/FnA8yR1jGCrzjQwa6GRpSY3JuXBP.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/FmTLnwdoxres6s2-9-0Sb6eezi-6.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/FhNMPESMCnR_Dog8Gjldup0vZ96W.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/Fr8PDwxhYOTPlwlEI1pSNM78-tzp.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/FglPpl-vaAO3U1FKxCQhurKo0wlB.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/FsIbtvT-XUCgG2kV9hRGyemYpiEs.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/FqTXshJpoCOGhCydxm1wQeC30R3k.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/FnZKKksKhSClONo5NVYyK3fOB0CD.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/FhWfmYFlXpGCT1HPF0ELM8kLNGP7.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/Fqd4q-g6UK4rq_3ZbNKeIrdzihfG.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/Fh95cpTiPJcxfBYlbwHoJmXgRyCw.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/FpSl-cuIrs610YNtZ0AemTr8GkAL.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/Fs-qmmcZE7cDv363bJVkXAji87gy.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/FmylFSNOHoqRy2txu2nszFOA6nhv.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/FvT_RNU9eRBWg81WjhXxu7flN7ml.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/Fl_W1c5yQrjNybzKS4ayLI0Uek93.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/FjR4cN5ptuukrSPdzYAJVsaiaSLw.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/Fm2FLKZNhgM3ZhOdBuftBO3FiXlT.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/FqAw6fox_MGmAsuW4uiUzNDK0wna.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/Fhuee3rAiTvETrx8vlvkIqThYPq0.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/Fksmk18YiZUmCct_AuHBkC5RtLla.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/FtdMJh5kCc5Fae4ZS_FpAs6dHJB5.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/FsIoiPSFmgOJIOEfwn8HDKLls_VR.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/FgfFK-750HVRA_78F9o3KUGDpszk.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/Fsy8z0kvZ5njyep8WUweUHzw1rhL.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/FuNFguKhaT7MVmo5ZJ4SWIWPnUbu.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/FiNhpwnGeH9Ohp-mczo_2Qxiy3-4.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/FrrH-uaDHHeTp-r4eoGrsLcpJh0R.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/FiiQ2cQ0SBGEqigwjG89PaBmO01S.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/Fk4iANNwMW-eHL5i-UHjtho5DCiF.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/FsB2lONgFIr4R1PQfW7vRQV1hpBd.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/FgWhWvMl_ILWQFYRizbStb-Wg6Om.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/FqzK1X0HKnQPjbKgsfmzOcIBMd_w.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/FoSQNSJqX5C00kJHTAeznDPgCSuP.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/185662/FiC0vSC0cM9dlAfiSziwol5yURnA.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/interlace/1/format/jpeg)
END